We can use YouTube for watching video clips or even whole movies now. We can also create something called ‘Infomercials’ and load them onto YouTube. These can be used as a YouTube promotion marketing strategy for your product or service.
But first let’s look at how YouTube currently stands in the online world. Recently YouTube, which was bought by Google for $1.65 billion in 2006, was said to be streaming 4 billion online videos every day. In early 2012 this was seen as a 25% increase in the past eight months.
This increase comes at a good time because more and more people are watching video on their televisions and smartphones. Google is pushing this new way of viewing by providing great content.
YouTube figures show that around 60 hours of video is uploaded to the site every minute. That is an incredible statistic, unimaginable a few years ago and one you can exploit with YouTube promotion of your products. YouTube streams around 4 billion videos globally a day, but only around 3 billion of them are actually monetised each week.
It is easy to be sceptical about anything and I understand if you may be wondering does YouTube promotion work? The truth is it does, but you need to create a video that has great content first.
Before creating a video of any kind you need to have some kind of action plan or a video checklist. Do you know what your subject material is? If you intend to speak or narrate then you will need some kind of script at hand, unless you are totally confident of making it up as you go along.
One thing you do not want to happen in your YouTube video promotion is to pause when you don’t know what to say next or even mumble your way through the whole production.
Plan out what you intend to say and rehearse it prior to actually recording. Try to speak clearly and confidently. You want to come across as someone knowledgeable about the subject material you are conveying.
Shoot a few rehearsal videos and watch it back. Are you happy with your vocal tone and clarity? Is there any background noise? You don’t want noise from traffic or worse still, the camera motor. If you can get a second opinion then do that before shooting the actual video.
Creating the video
Now it is time to get going on your YouTube video promotion work and get your video camera ready. for the actual filming. If you do not have one of these then does your phone take good video?
If you want to show yourself to viewers then you will need a video camera of some kind. Look at all your options and test out all of them. You may find your humble phone gives you the results you need. As you make more sales you can invest in better equipment.
If you do not have a video camera of any kind for YouTube promotion then all you would need to do is incorporate photos of the product within the video itself. Create a slideshow using PowerPoint or a similar tool, bring the photos into it and then narrate your text. Talk about any benefits and features that the product has.
You will find examples of infomercials on the web. If you need to know how content should look then do a quick Google search for infomercials. Also search for video podcasts.
Add a title in your infomercials and start off with a cheerful greeting. A good intro is important in your YouTube promotion strategy as this is what will hook the viewer in initially.
Try to end the video well also. You need to thank people for taking the time to watch your video. Add a call to action and provide your website link so that people know how to contact you. Packages such as Windows Movie Maker are free and can create some nice titles and animation for your video.
Of course the most important part of the video is the actual body. This is where you will engage the viewer and keep them watching. You have to make it good otherwise the viewer may click elsewhere. youtube likes