When you’ve got a video that needs to be created, it can be overwhelming to know where to start. There are so many things to think about – the message, the tone and style, the scripting, the location shooting and filming, the acting or presenting and the post-production editing. But, it’s vital to be organized and plan ahead so that the video is a success.
The first step in creating a great video is to identify who the audience is and what they’ll get out of the content. This will inform how the video is written, shot and edited. It’ll also influence how it is distributed – for example, by identifying where your target market hangs out online (such as YouTube or Facebook).
Once the content and objectives are clear, you need to lock down the type of video. This will determine the overall look and feel of the video. It will also impact how much you need to spend on sourcing or animating footage, as well as how long the video is going to be.
Creating a storyboard is an optional step, but it can be useful to break down the shots you need into scenes. This helps you translate the ideas in your head into visual goals that are closely aligned with parts of the script. It doesn’t need to be drawn by a professional – just rough sketches or pin point photos are enough. If you’re using actors or a presenter, this is also an opportunity to provide them with direction on what they need to do on camera. video erstellen lassen