Since its establishment in 2005, the video-sharing website YouTube has become a worldwide trend that’s continuously changing the face of Internet culture. YouTube has helped TV shows, events, and aspiring personalities from various fields gain attention and hype for themselves and their brand.
The website only had under 100 million views per day during its initial days, but that eventually grew to be over 14 billion views by May 2010, based on data released by Virginia-based market research company comScore. YouTube itself now reports having over 24 hours of video uploaded every minute on their site, which has also become the second largest search engine on the internet.
Getting noticed on YouTube– which started as nothing more than a hobby for most, has now turned into big business with a strict competition. Only 1% of videos gets over 500,000 views so when you consider how many videos are on the site, it can be pretty daunting. Sure you want to be a star on YouTube, but how much have you thought about the process how you’re actually going to get famous? Let’s take a look into that.
There are a couple of things that are needed to be considered when optimizing your YouTube videos. These are the length of the video, video category, the time you upload the video, the resolution or quality, and the active use of social networking sites.
A unifying factor among popular YouTube videos is their very short time length, which typically range between two to five minutes. Visitors don’t usually prefer videos that go on for over 10 minutes unless they contain relevant content or that of general interest so even though YouTube recently extended their video length limit to 15 minutes, it doesn’t mean you should necessarily take advantage of that.
Also, videos that usually get a lot of views are those categorized under news and current affairs, entertainment, comedy, sports, music, and movies. So you might want to file your uploads under those sections to have a better chance of appealing to the YouTube audience in general since that’s what they seem to like best.
The time you upload also impacts its exposure. The best time to upload your videos to YouTube is generally between 12PM and 1PM in any time zone you want the video to be watched has the most viewership. Bear in mind to upload your videos on a Wednesday or Thursday too as that can help bring in promising results.
The video quality of your YouTube videos, of course, should be factored in as well. Now that YouTube can handle HD videos, you should upload them in the highest resolution possible. Typically you want to have them in their original size and keep the compression to a minimum.
Most importantly, a “YouTuber” like you should consider aggressively using Social Media tools like Facebook and Twitter to promote your videos. Let people know every time you put up a new video and encourage them to comment on your videos. And lastly, post links to your videos on blogs and websites with related topics to the content of your videos. buy youtube watch time