The right free link shortener will help you save time and space, create better-looking links for your online content, and track clicks for more effective marketing. The best URL shortener will be user-friendly and provide the level of customization your specific needs require.
Long URLs are unappealing, disrupt the flow of your message, and can use up precious character space in text messages, social media posts, or printed materials. A free URL shortener transforms lengthy web addresses into concise, readable links that are easier to share on these platforms and other media channels.
Using a free link shortener can also increase the click-through rate (CTR) of your shortened links. Studies have shown that brand names — or custom branded short links — generate up to 39% more click-through than generic links. When used in business e-mails, messages, or ads, these shortened links can help you establish more trust with users.
Whether you’re looking for a simple, straightforward URL shortener or a more advanced tool that includes a dashboard and detailed analytics, there are plenty of options to choose from. A popular choice is Bitly, which offers a free version that allows up to 5,000 tracked clicks per month and 500 branded links, as well as paid plans starting at $9.99 per month with additional features like customized URLs and traffic routing. For more extensive features, Rebrandly is another great option that can brand your links, integrate with over 50 other platforms, and offer detailed analytics to track your success. free link shortener